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Marketing And International Business

Marketing deals with all the activities conducted by the producer to distribute his products to the consumers. The products can be goods or services. These activities include market analysis, advertising, predicting consumer behaviour, marketing management, product development, retail and wholesaleas well as sales management. The subject areas for marketing would include economics, sociology, psychology, and statistics that would aid in evolving marketing systems and processes, as well as in the application of thisinformationinresolvingproblems in marketing management. Strategic thinking and being able to bring in new and fresher perspectives to industry are at the core of this course of studies.

International Business that is the result of globalisation has brought in newer areas, developments, creativity and international trade. The political, economic as well as the cultural factors can affect international business in areas such as product development, investments, accounting, finance and marketing.



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Subjects studied in this course at the master’s level, in a four semester course, would normally include Business Economics Practice, Foreign Trade Policies, Export and Import Procedures, Quantitative Techniques for Business Decisions, Documentation, Financial and Management Accounting, Marketing Management, Organizational Behaviour, Global Trade Environment, International Business Environment Strategic Management, and Computer Applications during the first semester.

In the second semester, International Marketing, Overseas Marketing Research and International Marketing Logistics would be added. In the third semester, International Business Information System, International Business Policy and Strategy, Marketing of Thrust Products and Characteristics of Trading Partners, and Financial Management are the new subjects. In the last semester, a look into the Overseas Project Management Entrepreneurship Development, International Business Laws and Taxation, E-Commerce, and International Financial Management would be explored in detail.

Project reports, tour reports would also be expected to be prepared and submitted during the course.


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Brief outlines of some of the subjects are given below:

Business Economics Practice offers a look into the business practice from an economic perspective and would involve understanding business practices and the skills needed for working in a business environment.

Quantitative Techniques for Business Decisions may be dealt with over two semesters and would include functions, limit and continuity, differentials, business applications of differentials, matrices and determinants, statistics, co-relation, regression analysis, analysis of time series and business forecasting, index numbers, probability theory, sampling theory, estimation theory and so on.

International Business Environment Strategic Management provide students with knowledge and skills in the areas of international business and strategic management including in the spheres of Global Marketing, Strategic Management and Organisational Change,International Political Economy and Business and so on.



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International Marketing Logistics would include areas in marketing logistics concepts, Supply Chain Management at the International Level, Role of transport in Logistics and the Concepts of Customer Service.

Marketing of Thrust Products and Characteristics of Trading Partners would explore the aspects of export development and identification of thrust products and target markets and trading strategies used by trading partners.

International Business Policy and Strategy would comprise Global Markets, International Business Management, World Economics, Global Investment and Government Policies Regarding International and Domestic Trade.




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